One Show Young Ones Silver Pencil Winner: See Through the Camouflage.
Sexual assault in the military has been hidden for too long, it's time to expose the truth.
AD: Kory Brocious
Problem: Only a quarter of the US population votes in local elections.
Solution: Use Twitter, the most political of all social media, to educate people about their local candidates and issues.
AD: Lacie Johnson
The best flights are never memorable. Southwest Airlines knows this, and aims to deliver a quality, safe trip at a reasonable cost. No frills for false promises just a comfortably forgettable flight.
AD: Sam Johnson
AD: Keri Speer
Lysol get's a bad rap for possessing "harmful" chemicals, but when it comes to bacteria we say the more harmful the better.
AD: Jane Stephens
Most young girls find guitars unapproachable. With 99% of the guitar marketing directed towards young men Fender has an opportunity to target young women and capture an otherwise overlooked target.
AD: Reagan Fromm
Incontinence can make people feel insecure and scared to live life the way they want to.
Depend wants people to see past their incontinence and live life to the fullest
Problem: Crockpot carries the negative stigma of your mothers kitchen appliance.
Solution: Show millennials how Crockpot makes it easy to cook a great meal with minimal effort.
AD: Emily Swenson & Audrey Saunders
For the 2016 Christmas Card, Firstborn created an unconventional VR game titles “Nick”.
Putting a heavy metal twist on the typical Santa Clause character we let players battle off an army of evil elf robots in an attempt to save the North Pole.