One Show Young Ones Silver Pencil Winner: See Through the Camouflage.
Sexual assault in the military has been hidden for too long, it's time to expose the truth.
AD: Kory Brocious
Twitter- Vote Local
Problem: Only a quarter of the US population votes in local elections.
Solution: Use Twitter, the most political of all social media, to educate people about their local candidates and issues.
AD: Lacie Johnson
The best flights are never memorable. Southwest Airlines knows this, and aims to deliver a quality, safe trip at a reasonable cost. No frills for false promises just a comfortably forgettable flight.
AD: Sam Johnson
AD: Keri Speer
Lysol get's a bad rap for possessing "harmful" chemicals, but when it comes to bacteria we say the more harmful the better.
AD: Jane Stephens
Most young girls find guitars unapproachable. With 99% of the guitar marketing directed towards young men Fender has an opportunity to target young women and capture an otherwise overlooked target.
AD: Reagan Fromm
Incontinence can make people feel insecure and scared to live life the way they want to.
Depend wants people to see past their incontinence and live life to the fullest
Society Six offers products that cater to the millennial demographic yet they had no social or mobile presence. We changed that by targeting future artists as well as consumers on mobile and social platforms.
Guerilla ads that encourage artists to join the society by eluding to how many views they could get on the site.
On a 7ft tall digital cube with touch screens on each side, we plan to show work from various Society6 artists. People will be able to walk up and interact with the screens, swiping through to see different pieces of work. Through motion technology, there will be an impression counter showing how many people have passed by and looked at least once, or have interacted with it. A screen inviting people to join and shop at society6 will occur in between every few pieces of art.
During the campaign, we will have art living in random parts of different cities, may it be in the form of a mural, a framed piece, or a poster. There will be a little place card with the pieces information including the name of the work and Society Artist name and a scannable code if you have the app. Through clues on snapchat and instagram, users are encouraged to go out and find the work of art, first one to find it wins a free print of it on any item offered by Society6.
One of the best qualities of Society 6 is the range of designs and quotes you can find. The target market of Society 6 isn't watching American Idol or Dancing with the stars. Instead, they watch Netflix original and HBO shows. We plan to run digital pop-up ads which feature products related to specific shows in between episodes of each show.
The shoppers on society six don't fit in typical demographic boxes. As we created a gift guide we kept this in mind, never asking age race or gender but instead, psychographics of an individual. Helping people to find a gift that someone would actually like.
Problem: Crockpot carries the negative stigma of your mothers kitchen appliance.
Solution: Show millennials how Crockpot makes it easy to cook a great meal with minimal effort.