Lily Stockton

AGENCY: CHEMISTRY
ECD: WILL BENHAM AND MIKE GROENEWALD
AD: CLEO BESS | CW: LILY STOCKTON
IT’S Valentine’s Day AND Chemistry is looking for love. WE CREATED a SELF-PROMO series of videos tied to the holiday in which actors portray mothers of CMOs, warning that the independent agency is too disruptive. From concept to execution, we pulled this off in 6 days. This was a fast and fun project that even got us a few DMs from CMOs.

🥈SILVER ADDY: industry self-promotion
🥈SILVER ADDY: single-medium campaign

When it comes to love, nothing’s more attractive than the bad boy. So for the 2023 Valentine’s Day season, we created a series of self-promo videos featuring the “moms” of famous CMOs (or actors playing them) begging their children to stay away from Chemistry—because we’re too flashy, too daring, and too disruptive. From concept to execution, we pulled it off in just six days. And yes, we even got a few DMs from CMOs themselves.