A D I D A S N M D
For the launch of adidas NMD, we tapped into Instagram culture by following two film photographers as they curated a collection of the tools they use to create. The campaign lived entirely on Instagram, blending docu-style storytelling with interactive editorials.
Results
+57% YoY ecommerce revenue growth
#1 most Instagrammed sneaker during campaign
296M campaign impressions
Recognition
Glossy Winner
Webby Nominee: Best Use of Mobile Media
Shorty Awards Finalist (x2): Instagram, Instagram Story
Featured in Complex Magazine
