CG INSURANCE
When CG asked us to launch a product education campaign, we gave the Caribbean something it had never seen before: a brand character of its own. Meet Aunt Angie—your wild aunt who has seen it all and done it all, and always had CG insurance by her side.
Two years and 11 spots later, she’s become the voice of CG, with stories as outrageous as they are relatable, and one constant: CG’s ease and coverage.
Results:
69% YoY growth
319% ad recall across core territories
62% average increase in consideration
51% average increase in conversion
🥇 2x Gold ADDY Awards