When it comes to love, there’s nothing more attractive than the bad boy. So for the 2023 Valentine’s Da, season we created a series of self-promo videos featuring moms of famous CMOs (or actors that look like them) begging their children to stay away from Chemistry—because we’re too flashy, too daring, and too disruptive. From concept to execution we pulled this off in 6 days. And we even got a few DMs from some CMOs.